About Us

Brief Corporate Profile of Shinetown

  • Shinetown HK was established in Hong Kong in 1997.
  • Started off as a payphone operator in HK with more than 1200 payphone systems in HK. Leveraging on our payphones installed and our strong retail distribution network, we are the No. 1 Calling Cards operator in HK.
  • Established Shinetown Singapore in 2000.  By 2005, we are the No. 2 Calling Card operator in Singapore.  Setting up Shinetown Australia Pty Ltd by November 2006 to continue our expansion plan.
  • Our key focus remains in Asia Pacific, with our own private routes into India, Bangladesh, Indonesian and Philippines and other markets via subamrine cable and satellite.

Our Strength: Our Distribution Channel experience

  • Shinetown has more than 5,000 distribution outlets in Singapore and HK.
  • Some of our major distribution channels are listed below.
  • The major petrol kiosks are our distribution channels as well.
  • Newspaper Agencies are some of our best distribution outlets for our cards.

Why should YOU choose Shinetown?

  • Established Channels / Time to Market : More than 5,000 outlets in Hong Kong and Singapore, including all 7-Eleven     outlets in both countries, will provide the Shortest Time to Market.
  • State-of-the-Art Technology with 24x7 NOC : TDM Voice Switches with 20,000 port capabilities with total redundancy supported by 24x7 Network Operation Centres in 2 countries (soon to be 3).
  • Local knowledge of the Market: Minimise Bad Debt exposure.
  • Proven Experience / Marketing Expertise : Shinetown has done similar co-branding with Globe Telecom for the HK market.  Shinetown organised promotion events bringing Philippines Stars to HK that was a big success that resulted in 50K cards being sold in Dec 2005 alone.
  • Reputation : Even SingTel choose to partner Shinetown in HK to co-brand the calling card for Globe Telecom (one of SingTel JV in the Philippines)


For more details, please contact :
Mr. Wee Kee Meng
Managing Director

Contact Details :

Sydney NSW 2000
Tel : (02)-9283 8988
Fax : (02)-9283 8788